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Stock : GOOG |   Stock Recommendations : Buy
Sector : Computer Services Industry |   First resistance : 534.00
Stock Name : Google Inc |   Second resistance : 570.00
Buy Near : 428.00 |   Third resistance : 616.00
StopLoss : 407.00 |   First Support : 428.00
Posted date : 3/31/2008 12:00:00 AM |   Second Support : 370.00

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Recent News Head Lines
What Will Drive Apple Stock in 2021?
(Fri, 26 Feb 2021 17:57:00 +0000)
How will Apple stock fare throughout the rest of the year? The answer to that question hinges on these seven factors affecting AAPL shares.
U.S. urban office market, stung by pandemic, hopes tech firms drive comeback
(Fri, 26 Feb 2021 17:21:51 +0000)
The growing footprint in New York of major tech companies like Inc, Facebook Inc and Alphabet Inc's Google has given property owners and brokers hope that once the coronavirus has been conquered demand for office space will quickly return to pre-pandemic levels. But the popularity of working from home and the exodus of people from expensive coastal cities will likely weigh on demand and change workspace requirements, leaving office buildings that do not adjust less valuable.
Judge in Google Case Disturbed That Even ‘Incognito’ Users Are Tracked
(Fri, 26 Feb 2021 14:58:05 +0000)
(Bloomberg) -- When Google users browse in “Incognito” mode, just how hidden is their activity?The Alphabet Inc. unit says activating the stealth mode in Chrome, or “private browsing” in other browsers, means the company won’t “remember your activity.” But a judge with a history of taking Silicon Valley giants to task about their data collection raised doubts Thursday about whether Google is being as forthright as it needs to be about the personal information it’s collecting from users.At a hearing Thursday in San Jose, California, U.S. District Judge Lucy Koh said she’s “disturbed” by Google’s data collection practices as described in a class-action lawsuit that says the company’s private browsing promises is a “ruse.” The suit seeks $5,000 in damages for each of the millions of people whose privacy has been compromised since June of 2016.Weighing Google’s attempt to get the suit dismissed, Koh said she finds it “unusual” that the company would make the “extra effort” of data collection if it doesn’t use the information to build user profiles or targeted advertising.Google has become a target antitrust complaints in the last year filed by state and federal officials -- as well as businesses -- accusing it of abusing its dominance in digital advertising and online search. Koh has a deeper history with the company as a vocal critic of its privacy policies. She forced Google in one notable case to disclose its scanning of emails to build profiles and target advertising.Read More: Google Says Incognito Doesn’t Mean Invisible in Bid to Toss SuitIn this case, Google is accused of relying on pieces of its code within websites that use its analytics and advertising services to scrape users’ supposedly private browsing history and send copies of it to Google’s servers.Google makes it seem like private browsing mode gives users more control of their data, Amanda Bonn, a lawyer representing users, told Koh. In reality, “Google is saying there’s basically very little you can do to prevent us from collecting your data, and that’s what you should assume we’re doing,” Bonn said.Company DisclosureGoogle argues that every time people use Chrome’s private browsing mode, a full-page notice makes clear that other people who use the device won’t see their activity -- but that it may still be visible to, among others, websites they visit and their internet service provider.Andrew Schapiro, a lawyer for Google, said the company’s privacy policy “expressly discloses” its practices. “The data collection at issue is disclosed,” he said.Another lawyer for Google, Stephen Broome, said website owners who contract with the company to use its analytics or other services are well aware of the data collection described in the suit.Broome’s attempt to downplay the privacy concerns by pointing out that the federal court system’s own website uses Google services ended up backfiring.The judge demanded an explanation “about what exactly Google does,” while voicing concern that visitors to the court’s website are unwittingly disclosing information to the company.“I want a declaration from Google on what information they’re collecting on users to the court’s website, and what that’s used for,” Koh told the company’s lawyers.The case is Brown v. Google, 20-cv-03664, U.S. District Court, Northern District of California (San Jose).(Updates with Google’s argument)For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2021 Bloomberg L.P.
Pandemic Enables Online Firms To Undergo Rapid Business Growth
(Fri, 26 Feb 2021 14:30:29 +0000)
In the early days of Google, companies focused on website presence, search engine optimization (SEO) and inbound marketing (via blogs and media articles) to increase online sales. However, in the past few years marketers’ priorities have shifted towards mobile optimization, social media and influencer partnerships for engaging and growing audiences. These shifts reflect the rise of new sales channels, especially during the pandemic and work-from-home (WFH). As businesses pivot towards ecommerce, there’s increasing demand for digital advertising that produces life-changing results. Skyrocketing Ecommerce Sales COVID has enabled the extreme growth of ecommerce while putting many retailers who aren’t able to adapt out of business. Retail ecommerce sales in 2020 grew a whopping 27%, according to eMarketer, which amounts to $4.2 trillion worldwide. That blew past analysts’ previous projection of 16.5% growth for 2020. In the United States, the growth was even higher. Consumers spent $861 billion online with U.S. merchants in 2020, according to Digital Commerce 360, an increase of 44% year over year. It’s truly a disruptive time but the changes are also here to stay. The direct-to-consumer (D2C) model empowers startups to quickly generate millions of dollars in revenue within a couple of years. Business owners no longer have to deal with retailers’ brutally difficult terms. And entrepreneurs can increase profit margins by shipping directly to consumers. Digital Marketing Is Key To Sustained Success According to advertising expert Josh Sturgeon, D2C firms should not get complacent in 2021 because digital ads is becoming a crowded marketplace. Especially when it comes to promoting on mainstream channels like Google search, Facebook and YouTube. That means there’s an ongoing surge in customer acquisition costs -- a key performance indicator (KPI) for online sellers -- which can dampen margins. Sturgeon is cofounder of EmberTribe, a North Carolina-based agency that specializes in paid traffic. “Our agency has seen 342% growth over the past three years and served over 300 clients. Since 2015, we’ve succeeded helping clients across industries with Facebook ads, Google ads, and customer acquisition and growth. In 2021, we’re seeing the need for brands to use a comprehensive, multi-channel approach. That can mean promoting on newer platforms like Snapchat, Pinterest, TikTok, Reddit and others in addition to buying ads on mature channels like Facebook and Google.” What 2021 Brings Many observers predict that ecommerce growth will decelerate substantially this year. Emarketer expects global growth to downshift to 14.3% due to partial reopening of brick-and-mortar shops and physical distributors. While retail gives millions of consumers the option to leave the house and stroll at the mall, we expect shopping behaviors to have lasting changes beyond Covid. That’s because people will have been educated, trained and willing to buy online due to cheaper prices, time management and personal effectiveness. Some remote workers, who have moved to cheaper jurisdictions, won’t have to relocate back to the office and/or originating city. It seems the only certainty is that things won’t fully revert back to pre-pandemic days. Shoppers will have been introduced to upstart brands that didn’t exist months ago; new mobile and social platforms for making better buying decisions; and new deals and offers from which to make less expensive purchases. Today’s consumer, too, is different. Gone are the days of swag and living it up. In a historic recession, it’s about being financially responsible, finding bargains, and stretching a limited budget. Companies need to prepare for a post-pandemic business reality. Disclaimer: the writer does not have any relationship with the companies and people mentioned in this article. See more from BenzingaClick here for options trades from Benzinga3 Tips For Helping Customers With A Great WebsiteGreen Health Docs Dr. Anand Dugar On The Medical Marijuana Industry In 2021© 2021 Benzinga does not provide investment advice. All rights reserved.
The sooner Huawei can go back to using Google OS the better: USA chief security officer
(Fri, 26 Feb 2021 14:19:52 +0000)
Chief Security Officer of Huawei USA Andy Purdy said the company is still hoping for a reunion with Google’s Android operating system.

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